February 20, 2009
Anthony DiPrima,
iMarketingData.com
If you own a credit repair business you are no
doubt generating your own credit repair leads
or, as is the case with most businesses, you
are buying credit repair leads from a list
broker or lead provider. While researching the
credit repair leads business for over 7 years I
have undoubtedly found the good, the
bad the ugly and also the elite credit
repair leads. When it comes to sourcing a lead
provider for your business it pays to
do your research. In this four-part
series, I will discuss what I have
learned through trial and
error while navigating the
treacherous credit repair leads
industry.
Part 4; The
Elite
Now that we have covered the good, the bad and
the ugly credit repair leads, let's talk about
"the elite" credit repair leads. These credit
repair leads are clearly the best. Of course
the best also comes along with a price.
Expensive, yes but most importantly they
easily produce the best return on investment
(ROI).
There are two types of what I call "the elite"
credit repair leads. One type are the Internet
generated, real-time credit repair leads and
the other is the tele-marketed live transfer,
credit repair leads. Both of Internet generated
credit repair leads and the telemarketed credit
repair leads garnish the highest ROI for your
marketing dollars, provided that the credit
repair related offer has some value for the
consumer. A characteristic of an "elite" credit
repair leads:
-Extraordinary high
contact rate
-High phone contact
rate
-High deliverability via
postal mail
The reason for the high
contact rate is because the consumer has very
recently, (sometimes within minutes) taken
action requesting a sales rep call them at a
specific time to talk about credit repair
options or consulting them about bad
or sub-prime credit issues. This could mean
they filled in a Internet form looking for
credit repair help, or a telemarketer has
contacted them and pre-qualified them on the
phone and has pre-soft pitched the consumer
about credit repair help, and then live
transfers the phone call over to a credit
repair sales room. There is no better lead on
the market anywhere.
In summary, live transfer credit repair leads
and real-time, Internet-generated credit repair
leads offer the very best ROI than other credit
repair leads.
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